If I were to reorganize the order of this list, it would go something like this:
1. Do what you love.
2. Know your competitive advantage.
3. Develop partnerships with trusted, reliable suppliers
4. Know your customers by name.
5. Provide personalized service.
The first two are the most difficult to settle, and perhaps, why a lot of people don’t go into business for themselves. If you don’t first know what you love, or what sort of competitive advantage you could bring to the marketplace; you can’t possibly Continue reading Five Customer Service Lessons from a Fish Entrepreneur